It has become popular for media to offer the public the chance to express their thoughts and emotions, and appreciation where everyone can see or hear. Use this trend for a “I Love You Mom” or “Thanks Mom” promotion this may. Offer the chance for children or grandchildren to express their appreciation of their special Moms.
Directions:
1. Feature a page or section printing messages from grateful children to their Mothers and why they they feel their mother deserves special recognition.
2. Space has been provided on one side for paying advertisers, and you can charge a nominal amount for the actual message. Good targets for the advertisers are restaurants, women’s clothing stores, shoe retailers, spas, hair salons, sporting goods retailers, jewelers, florists, gift and card retailers, candy stores, and delivery services. Encourage advertisers to offer special sales and incentives during the promotional period. Include spot color on black and white pages.
3.) If you choose to use paid commercial advertising, you might want to offer to donate the fee for the individual messages to women’s shelters, breast cancer research, or other woman-oriented organizations. Another option may be alternating pages of messages and advertisers for Mother’s Day special sales and discounts. Begin promoting the page/section early Ap
Alternative:
1.) Let listeners/viewers thank their Moms by nominating them for a special prize package or weekend away with all the pampering Mom deserves.
2.) Good targets for the Mother’s Day promotions are restaurants, women’s clothing stores, shoe retailers, spas, hair salons, sporting goods retailers, jewelers, florists, gift and card retailers, candy stores, and delivery services. Encourage advertisers to offer special sales and incentives during the promotional period. Tag spots with advertiser’s messages. Rotate sponsors.
3.) Begin promoting this prize offering early in April. Draw winner Mother’s Day weekend. Announce winner on-air.