April is Car Care Month
Get the wheels turning now to sign local car care and accessory dealers to special event advertising for this period. Very popular special edition.
April is Car Care Month
Care Month has been moved to April to capitalize on the consumer’s willingness to welcome spring and get ready for summer by servicing and sprucing up their vehicles. Get the wheels turning now to sign local car care and accessory dealers to special event advertising for this period.
Directions:
1. Prepare a special promotion page or section for Car Care Month. Use an illustrated cover as a sales tool.
2. Potential advertisers include: all car dealers with service departments; quick lubes; brake service specialists, gas stations with service bays; automotive accessory retailers; paint and body repair specialists; custom outfitters; and car washes and detailing services. Encourage dealers to offer special discounts and product packages during the promotional period.
3. Cross-check brands listed with local dealers’ merchandise and service franchises and prepare an ad proposal before making a sales call for this promotion.
Alternative:
1. Encourage a major automotive dealer or service center to participate in a remote broadcast. Include tips on spring maintenance issues and displays of new stylish accessories available to the customizing vehicle owner.
2. Potential advertisers include: all car dealers with service departments; quick lubes; brake service specialists, gas stations with service bays; automotive accessory retailers; paint and body repair specialists; custom outfitters; and car washes and detailing services. Encourage dealers to offer special discounts and product packages during the promotional period. Rotate sponsors.
3. Cross-check brands listed with local dealers’ merchandise and service franchises and prepare an ad proposal before making a sales call for this promotion.