Aprils Fool’s Day April 1

Any retailer, service provider, and/or restaurant would make good targets for an April Fool promotion. Very popular with a wide variety of advertiser potential.

Aprils Fool’s Day April 1

There seem to be a variety of theories on why and how April Fool’s Day became part of our popular culture and traditions. Whatever the reasons, it has become a day for pranks and practical jokes. Businesses can also use it as a special event advertising promotion.

Directions:

1.) Prepare a banner page with April Fool as a theme.

2.) Any retailer, service provider, and/or restaurant would make good targets for an April Fool promotion. One-day or weekend coupon offers would be a good way for the advertisers to use this event and be able to monitor the response to the advertising at the same time. Overstock can be featured as “The Joke’s On Me” theme in ads.

3.) Run the page just prior to April 1. Encourage the advertisers to participate in offering a prize package to those who submit a coupon during the given time period.

Benefits: Annual promotion: Off-season promotion for retailers/service dealers

Alternative:

1.) Promote an April Fool’s “Joker’s Wild” or “No Fooling” Giveaway package to customers signing up through one of the advertisers. A good grand prize for the Joker theme can be an overnight trip to an area casino, trip to Las Vegas, etc.

2.) Any retailer, service provider, and/or restaurant would make good targets for an April Fool promotion. One-day or weekend offers would be a good way for the advertisers to use this event and be able to monitor the response to the advertising at the same time. Overstock can be featured as “The Joke’s On Me” theme in ads. Use co-op to fund ads where it is available.

3.) Announce the promotion in the weeks preceding April 1. Rotate sponsors.

Benefits: Annual promotion: Off-season promotion for retailers/service dealers