Boat Season! Spring/Summer
Contact the local boating association in your area for a list of local or regional boat shows and the names of the dealers and companies schedules to attend or have displays at the shows.
It’s Boat Season!
It’s time to start thinking about planning for fun in the sun. Boating season will be upon us before you know it and the boaters will be
Directions: All Media
1) Contact the local boating association in your area for a list of local or regional boat shows and the names of the dealers and companies schedules to attend or have displays at the shows.
2) Sell a page promotion the boat show, boating in general and specifically the participants of the boat shows. Solicit each participating dealer to run an ad on the page, telling of their participation in the show. In addition to the boat show participants, contact banks and finance companies that finance boats, insurance companies, marinas, boat storage facilities, and sporting goods stores that sell boating and water sport accessories to run ads on the page.
3) In the ads, feature what products the dealer will have on display.
4) Sign advertisers to a multiple ad commitment. Run the page twice a week for two weeks.
* Over 75 million people went boating last year.
* More than 16 million pleasure boats sailed the nation’s waterways last year.
With this in mind, the number-one place for anyone to go if they are thinking of buying a boat is a show. The shows act as a marketing tool for the boating industry. Keep in mind the manufacturer and dealer contacts that can be made at a show. With the contacts you make, a vendor support special section may be your next step.