The Supreme Commander of whether your website, product or service keywords get found in search engines. The Algorithms keep changing. Following is a brief, but we also have a larger issue coming.
Great synthesis of the recent algo shifts. The part about parasit SEO crackdowns is especially timley for pubs. I ran a mid-sized local outlet until 2023 and watched firsthand how AI Overviews started cannibalizing organic click-through for info queries. The tease about cost barriers for smaller operations in the next piece is spot on becuase E-E-A-T compliance isn't just editorial anymore its infrastructure and that gap is widening fast.
Great synthesis of the recent algo shifts. The part about parasit SEO crackdowns is especially timley for pubs. I ran a mid-sized local outlet until 2023 and watched firsthand how AI Overviews started cannibalizing organic click-through for info queries. The tease about cost barriers for smaller operations in the next piece is spot on becuase E-E-A-T compliance isn't just editorial anymore its infrastructure and that gap is widening fast.