Dream Wedding
January and February are traditionally big months for weddings and bridal shows helping the prospective bride and groom plan their special day, which makes this time period a natural for ad promos.
Dream Wedding
January and February are traditionally big months for weddings and bridal shows helping the prospective bride and groom plan their special day, which makes this time period a natural for a bridal themed contest.
Directions:
1. Feature a “Dream Wedding” contest page offering the engaged couple the chance to win their very own “Dream Wedding” by submitting entries describing their concept of a perfect wedding in 50 words or less. Entries would be submitted at local wedding-related businesses featured on the page. Encourage the businesses to offer the couple the chance to sign up for other lesser prizes offered at their location and to run specials during the promotion.
2. Sell the page. Target local wedding related businesses such as bridal shops, jewellers, travel agencies, caterers, florists, paper supply houses, card and specialty retailers, department stores and gourmet cooking supply centers offering bridal registries, limousine rentals, formal wear rental franchises, hotel/motels offering bridal suites and reception halls, etc. Sign sponsors to a multi-week commitment. In the cost of the promotion, figure in promotional ad cost, drop boxes for entries, and enough to cover the cost of the grand prize.
3. Run the page for several consecutive weeks, possibly in the Saturday or Sunday editions. A follow-up article or omni page featuring the winners enjoying their “Perfect Wedding” may be run when the winners are determined and they take advantage of the prize offered.
Radio:
1. Feature a “Dream Wedding” contest promotion offering engaged couples the chance to win their very own “Dream Wedding”.
2. Sell the promotion. Target local wedding related businesses such as bridal shops, jewelers, travel agencies, caterers, florists, paper supply houses, card and specialty retailers, department stores and gourmet cooking supply centers offering bridal registries, limousine rentals, formal wear rental franchises, hotel/motels offering bridal suites and reception halls, etc. to sponsor the promotion. Sign sponsors to a long-term commitment.
3. Plan to give away a wedding related prize weekly. It could be limo service, flowers, unity candle, etc. Each day during the contest run a few notes of the Bridal March to let listeners know it is time to call in and enter. Choose one caller to enter the weekly contest to win the prize several times a day. At the end of each week draw one name from the entrants to win that week’s prize. Enter each weekly winner into a drawing to win the grand prize.
4. Run the promotion for several consecutive weeks, during the evenings and weekend hours when more prospective brides and grooms will be listening. Rotate sponsors with each contest entry. At the end of the contest period draw one winner from the pool of weekly winners to get the grand prize. Announce the winners name on the air.
Television:
1. Feature a “Dream Wedding” contest offering engaged couples the chance to win their very own “Dream Wedding” by submitting entries describing their concept of a perfect wedding in 50 words or less. Entries would be submitted at local wedding-related businesses featuring the promotion. Encourage the businesses to offer the couple the chance to sign up at their location for other lesser prizes and run specials during the promotion.
2. Sell the promotion. Target local wedding related businesses such as bridal shops, jewellers, travel agencies, caterers, florists, paper supply houses, card and specialty retailers, department stores and gourmet cooking supply centers offering bridal registries, limousine rentals, formal wear rental franchises, hotel/motels offering bridal suites and reception halls, etc. Sign sponsors to a long-term commitment. In the cost of the promotion, figure in promotional advertising cost, drop boxes for entries, and enough to cover the cost of the grand prize. Include co-op if possible.
3. Run the promotion for several consecutive weeks, airing in the early mornings, evenings or weekends when most prospective brides and grooms will be watching. Set a specific time when the winning entry will be chosen and announced on the air. This could be included in the local news broadcast. Rotate sponsors.