Drive Sober Ad idea
Use this public awareness campaign to promote a safe holiday season for all.Every holiday season, there is an upward spike in the number of drunk driving related traffic arrests and accidents.
Drive Sober Ad idea
Every holiday season, there is an upward spike in the number of drunk driving related traffic arrests and accidents. As communities have become more conscious of the effort to reduce the incidents, support for responsible celebrating has grown in the business community as well. Use this public awareness campaign to promote a safe holiday season for all.
Directions:
1. Any local retail businesses, service providers, doctors, hospitals, business professionals, law enforcement departments, city civic groups, radio and television stations, restaurants, marinas, automobile dealers, etc. can be potential sponsoring advertisers. Include spot color.
2. Drop in information about local celebrations. This may even be a joint promotion with local radio/television stations. Adjacent articles can include the statistics on injuries and deaths related to holiday celebrating, and the extra measures law enforcement in your community is taking to keep the events and highways safe for everyone throughout the period.
Alternative:
1. Any local retail businesses, service providers, doctors, hospitals, business professionals, law enforcement departments, city civic groups, newspapers and television stations, restaurants, night clubs, marinas, automobile dealers, etc are good targets for sponsors.
2. Drop in information about local celebrations. This may even be a joint promotion with local radio/television stations. Adjacent news features can include the statistics on injuries and deaths related to holiday celebrating, and the extra measures law enforcement in your community is taking to keep the events and highways safe for everyone throughout the period (extra patrolmen on duty, random roadblock sobriety checks, etc). Rotate sponsors.