Father’s Day Promotion
Feature a “How My Dad Has Helped Me” promotion. Offer prizes from the sponsoring advertisers to entrants submitting an example of their own father’s “Words of wisdom.”
Father’s Day - How My Dad Has Helped Me
What better time to let Dad know that we really did listen, and some of what he said actually did sink in! Feature a “How My Dad Has Helped Me” contest for your readers to win prizes by submitting a written example of something their own father has said to them that has made an impression or lasting difference in their life. Specify age groups and topic categories like humor, money related, love advice, etc.
Directions:
1.) Feature a “How My Dad Has Helped Me” promotion. Offer prizes from the sponsoring advertisers to entrants submitting an example of their own father’s “Words of wisdom,” submitted in 50 words or less to your newspaper. Select winners on a specific day by random drawing in each of the stated age or topic categories.
2.) Run this layout daily for two weeks. Rotate the names of the sponsors of the page to include a greater number of sponsoring advertisers. Target clothing stores, restaurants, sporting goods stores, shoe retailers, auto supply dealers, theaters, video rentals, motorcycle and RV dealers, hardware stores, theaters, automobile service dealers, golf courses, music stores, electronics dealers, barbers, hair care salons, florists, etc..
3.) On Father’s Day, feature the special edition of “ow My Dad Has Helped Me” highlighting the sayings that have been submitted by your readers. Include a list of the drawing winners in each category. Benefits: Added income, Fun for the reader, Good PR for advertisers, non-traditional advertisers
Alternative:
1.) Feature a “ow My Dad Has Helped Me” promotion. Announce the promotion 3 weeks prior to Father’s Day. Offer prizes from the sponsoring advertisers to entrants submitting an example of their own father’s “Words of wisdom,” submitted in 50 words or less to your station. Select winners on a specific day by random drawing in each of the stated age or topic categories.
2.) Target clothing stores, restaurants, sporting goods stores, shoe retailers, auto supply dealers, theaters, video rentals, motorcycle and RV dealers, hardware stores, theaters, automobile service dealers, golf courses, music stores, electronics dealers, barbers, haircare salons, florists, etc.. Solicit gift certificates from the sponsors.
3.) During the weeks preceding Father’s Day, read the best entries of “How My Dad Has Helped Me” that have been submitted by your listeners in conjunction with spots from sponsoring advertisers. Include an announcement of the winners of the drawings in each category at the end of the promotion period.
Benefits: Added income, Fun for the listener, Good PR for advertisers, Non-traditional advertisers.