Getting Away Promo
More and more rural communities are cashing in on the trend to offer a myriad of attractions to the consumer wishing for a few hours or days in the country.
Getting Away for a Break
Research has shown that there is a trend to short get-aways for couples and families alike seeking to escape the everyday rat race, traffic and noise of city life. More and more rural communities are cashing in on the trend to offer a myriad of attractions to the consumer wishing for a few hours or days in the country. Here is a chance for you to cash in on the trend too by developing a page featuring the attractions your area provides.
Directions:
1.) Run a feature page in the travel section or weekend entertainment section of your paper. You may consider featuring the page on a monthly or semi-monthly basis, depending on the season and attractions offered in the countryside at that particilar time.
2.) Target rural bed and breakfasts, restaurants, riding stables, small town diners and pubs, country theaters, antique malls, farmers’ markets, plant nurseries, golf courses, campgrounds, bicycle rentals,country lodges and any other business in your area that the urban consumer would consider as an interesting diversion.
3.) Place the ads on the outer edge of the graphic so the whole page can be a clip-and-save piece. You may choose to offer a different listing weekly or monthly.
Benefits: Increased Revenues; Non-traditional Advertisers; Periodical feature; Clip-and-Save piece
Alternative:
1.) Run the spots during or around your weekly entertainment segment, the “what’s going on” portion of your local news or your farm market reports. You may consider spotlighting one of the advertisers each week. Play to the community pride of taking advantage of what is offered in the nearby area instead of traveling a great distance. Print up a directory of the sponsoring businesses and offer them to your viewers if they send a stamped, self-addressed envelope to the station.
2.) Target rural bed and breakfasts, restaurants, riding stables, small diners and pubs, country theaters, antique malls, plant nurseries, golf courses, campgrounds, bicycle rentals, country lodges and any other business in your area that the urban consumer would consider as an interesting diversion. Sign the advertisers to a multiple spot commitment. Rotate sponsors. Include co-op if possible.
Benefits: Increased Revenues; Non-traditional Advertisers; Periodical promotion