Home Decorating
Sales for stores involved in the home decorating market make a large jump in March compared to the first two months of the year.
Home Decorating
Sales for stores involved in the home decorating market make a large jump in March compared to the first two months of the year. Building material and supply stores did 8.1% of their annual business in March, that’s nearly 2% more than January or February.
Between hardware stores, floor covering stores, and building materials and supply stores the average household spent $98.00
in February. Multiply that number by the number of households in your subscriber area and that gives you the approximate retail sales potential in your market*. When you consider every type of business that can be involved in home decorating the sales potential can be enormous. Make sure you are getting your share of the advertising dollars that these sales generate with this sales idea.
Directions:
1.) Feature a banner page on home decorating.
2.) Sell the page. Solicit companies that have anything to do with home decorating/improvement to participate on the page. Target hardware stores, appliance dealers, roofers, contractors, painters, plumbers, flooring retailers, furniture stores, insurance agents, and cabinet makers. Don’t leave out even the most remote possibilities for advertisers. Cement and black top companies, landscapers and exterminators could even advertise on this page. Check your local yellow page directory for additional targets.
3.) Sign dealers to a multiple ad commitment.
4.) Run the page monthly during the spring home improvement season.
Alternative:
1.) Feature a home decorating promotion. Solicit companies that have anything to do with home decorating to participate. Target
hardware stores, appliance dealers, roofers, contractors, painters, plumbers, flooring retailers, furniture stores, insurance agents,
and cabinet makers. Don’t leave out even the most remote possibilities for advertisers. Cement and black top companies, landscapers
and exterminators could even advertise on this page. Check your local yellow page directory for additional targets.
2.) In the spots, tell listeners how even minor decorating & home repairs can increase their homes value. Insurance agents can remind your listeners to have an insurance update each year, so the won’t be underinsured; landscape companies can talk about how a simply
planting trees improve property values, etc.
3.) Sign dealers to a long term commitment.
4. Run the spots during the spring home improvement season. Rotate sponsors.