Keywords Promotion
Most recently some have said that "keywords" are dead and Google doesn't use them any longer. Wrong! Keywords are used traditionally and in a different way in everything you do online, so be aware.
Keywords Are Important
For affordable yet effective keyword promotion, a combination of free Google tools and budget-friendly third-party SEO software is recommended. Services from specialized affordable agencies or freelancers can also be good options, depending on your needs.
DIY with Affordable Tools
For small businesses or individuals on a tight budget, utilizing a mix of free and low-cost tools provides significant value without the high price of premium suites or agencies.
Google’s Free Suite: These tools provide the foundational data directly from the source.
Google Search Console: Monitor your site’s organic performance, see which keywords you’re already ranking for, and identify/fix technical errors.
Google Keyword Planner: While designed for Google Ads, it offers valuable data on search volume, competition, and CPC (cost-per-click) estimates for keyword research.
Google Business Profile: Essential for local SEO, ensuring your business appears in “near me” searches and on Google Maps.
Google Analytics: Analyze website traffic and user behavior to understand how your keyword efforts are performing.
Budget-Friendly Paid Tools: These platforms offer more comprehensive features than free tools at a fraction of the cost of industry giants like Ahrefs or Semrush.
KWFinder (part of the Mangools suite): Specializes in finding easy-to-rank, long-tail keywords with low difficulty scores, which is great for beginners.
Ubersuggest: Provides site audits, backlink analysis, and keyword ideas with a user-friendly interface. It has a generous free plan of 3 searches per day, with affordable paid plans.
KeySearch: Offers a comprehensive suite of tools (keyword research, rank tracking, competitor analysis) at a very affordable price point, starting around $17/month.
Affordable SEO Services/Agencies
If you prefer to outsource the work, there are options that cater to smaller budgets, often found on freelance platforms or through specialized local agencies.
Freelance Platforms: Websites like Upwork or Fiverr host many SEO specialists who offer project-based or hourly rates, which can be more manageable for small businesses. You can review portfolios and client feedback to assess quality.
Local or Specialized Agencies: Many agencies, like the ones listed in the search results (e.g., Softtrix for YouTube SEO, Sure Oak for backlinking, or various local providers in Canada), offer tiered packages or flexible payment plans tailored to specific needs (e.g., local SEO, technical audits).
Key Advice: Avoid services promising instant top rankings or guaranteed results, as effective SEO takes time and consistent effort. Focus on “affordable yet good” options that offer transparency, clear reporting, and align with your business goals.