March is Poison Prevention Month
Use the event to run special advertising featuring tips on how to avoid accidental poisoning in the home and what to do if it occurs.
March is Poison Prevention Month
Use the event to run special advertising featuring tips on how to avoid accidental poisoning in the home and what to do if it occurs.
Directions:
1) Run a banner page/section devoted to Poison Prevention Month and/or Poison Prevention Week (March 19-25).
2) Advertising targets for this promotion should include doctors, clinics, pharmacies, home improvement centers with locks and cabinets, children’s clothing and equipment retailers, etc. You may want to include a pet supply retailer and/or veterinarians, as pets in our homes are at risk of accidental poisoning too. Include spot color in the ads.
3) Run the page/section any time during the month of March, or reserve it for Poison Prevention Week. Include information articles on accidental poisoning and how to prevent it.
Alternative:
1) Encourage advertisers to offer special discounts, etc. on products and services during the promotional period. Include prevention tips in the advertiser’s spots.
2) Advertising targets for this promotion should include doctors, clinics, pharmacies, home improvement centers with locks, cabinets, etc., children’s clothing and equipment retailers, etc. You may want to include pet supply retailers and/or veterinarians, as pets in our homes are at risk of accidental poisoning too. Rotate sponsors.
3) Run the promotion any time during the month of March, or reserve it for Poison Prevention Week. Include informative stories and interviews on accidental poisoning, how to prevent it, what facilities are available locally for treatment of accidental poisoning and how to get in touch with them, what supplies can be kept in the home to use if poisoning occurs, etc.