May is National Arthritis Month
Target health care providers, therapy centers, whirlpool and spa dealers, drug stores and pharmacies, parks with recreation programs, gyms, swimming pools, sporting apparel retailers, shoe stores.
May is National Arthritis Month.
Combine these facts and there are many reasons to run a banner page sponsored by the many businesses, professionals, and organizations providing services and products catering to the 40 million Americans (one in seven) who have arthritis at the present time.
Directions:
1) Run a banner page featuring the anniversary.
2) Sell the page. Target businesses and organizations providing products and services that persons with arthritis may be able to use such as health care providers, therapy centers, whirlpool and spa dealers, drug stores and pharmacies, parks with recreation programs, gyms, swimming pools, sporting apparel retailers, shoe stores, exercise equipment dealers, etc. Encourage them to make special offers during this time period.
3) Sign the sponsoring businesses to a multiple ad commitment and run the page weekly in the month of May. This could be run in your weekend editions or lifestyles editions of your paper.
Alternative:
1) Run an informational promotion throughout the month of May with features and stories on the many types of arthritis, along with the advances in treatment and programs available in your community for the arthritis sufferer. You may want to include interviews with members of the Foundation or local medical specialists.
2) Sell the promotion to local sponsors. Target businesses and organizations providing products and services that persons with arthritis may be able to use such as health care providers, therapy centers, whirlpool and spa dealers, drug stores and pharmacies, parks with recreation programs, gyms, swimming pools, sporting apparel retailers, shoe stores, exercise equipment dealers, etc. Encourage them to make special offers during this time period. Rotate sponsors.
3) Sign the sponsoring businesses to a multiple spot commitment and run the promotion throughout the month of May. This could be run in conjunction with your local news or through local talk shows. You may want to run accompanying stories on the disease and your local chapter of the National Arthritis Foundation. Contact your Customer Service Representative for a list of local chapters. For further information on the disease, informational stories on the disease or the National Arthritis Foundation, call 1-(800) 283-7800 or visit their website at http://www.arthritis.org.