National BBQ Month May
Consider sponsoring a BBQ Recipe Contest kicking off the first week of May. This type of promotion can be free standing or a part of a spring outdoor activity or foods section promotion.
National BBQ Month
National BBQ Month arrives in May. Consider sponsoring a BBQ Recipe Contest kicking off the first week of May. This type of promotion can be free standing or a part of a spring outdoor activity or foods section promotion.
Directions:
1) Sponsor a BBQ Recipe Contest, taking entries during the first two weeks of May. Offer prizes in several categories (beef, pork, poultry, ethnic, regional tastes, etc.) with a grand prize overall (BBQ equipment, packages of meat, etc., depending on cosponsoring advertisers). Have your entertainment or editorial staff judge the entries.
2) Co-sponsors/advertisers for this promotion can range anywhere from grocery stores, grill and outdoor furniture retailers and/or distributors, meat specialty shops, gourmet cooking supply retailers, and even restaurants and delicatessens (they can feature the grand prize recipe after the contest). Encourage the advertiser/sponsor to offer special savings tied to the contest during the contest period.
3) Run the page/section at the beginning of May. Follow up with a complete page/section of winning recipes in each category with a picture of the winners displaying their entries.
Alternative:
1) Sponsor a BBQ Recipe Cookoff Contest. Offer prizes in several categories (beef, pork, poultry, ethnic, regional tastes, etc.) with a grand prize overall (BBQ equipment, packages of meat, etc., depending on cosponsoring advertisers). Have your news or weather staff judge the entries.
2) Co-sponsors/advertisers for this promotion can range anywhere from grocery stores, grill and outdoor furniture retailers and/or distributors, meat specialty shops, gourmet cooking supply retailers, and even restaurants and delicatessens (they can feature the grand prize recipe after the contest). Ag-related dealers like farm machinery dealers, fertilizer and chemical companies, seed dealers and companies, insurance companies, bulk fuel supply companies, banks, and farm organizations can be approached to support this type of contest. Encourage the advertiser/sponsor to offer special savings or premiums tied to the contest theme during the promotion period. Tag spots with contest information.
3) Run the contest at the beginning of May. Rotate sponsors.