New Year Buys

Retailers and restaurants that will be open on January 1 may want to run special sales incentives, discounts, and events to bring in the consumers who are not too tired to shop on the first day.

New Year Buys

Shopping traffic may be down January 1, 2000 while all the partygoers recover from the festivities of New Year’s Eve or are glued to the tube for a parade or football game. Those retailers and restaurants that will be open on January 1 may want to run special sales incentives, discounts, and events to bring in the consumers who are not too tired to shop on the first day of the new year. (Shopping is now our number one recreation.)

Directions:

1. Target all the retailers, restaurants, theaters, etc. that will be open for business January 1st. Encourage them to offer special buys or discounts for the day.

2. Run the page/section just prior to and/or on the morning of January 1.