November is National Home Care Month
Use this national recognition to gain some nontraditional advertisers during the month of November. One of the fastest growing business categories in the economy today is home health care.
November is National Home Care Month
There are many services and products available today that enable seniors and the disabled to stay in the comfort of their homes. Use this national recognition to gain some nontraditional advertisers during the month of November.
One of the fastest growing business categories in the economy today is home health care. People are living longer and healthier lives. They want to remain in their own homes as long as possible. This has provided a niche for products and services to help the senior citizen live independently. November has been named Home Care Month. Use this event to help local retailers and service providers promote what they have to offer.
Directions:
1) Sponsoring advertisers for this type of promotion include home health and visiting nurse services, medical equipment sales and rental dealers, hardware stores and building supply retailers with grab bars, hand railings, special bathroom fixtures, wheelchair ramps, etc., insurance companies, financial advisors, home meal delivery programs, special “door-to-door” transportation services, whirlpool and spa retailers, contractors offering retrofit and remodeling services, lawn and handyman services, alarm and medical alert services, retirement communities with assisted living arrangements, pharmacies, grocery stores with home delivery services, etc.
2) Run the page weekly throughout the month or a section at the beginning of the month of November.
Alternative:
1) Feature promotions with products and services that cater to those who need a little help remaining on their own. Many of these are nontraditional advertisers who may be willing to advertise on a special occasion such as this.
2) Sponsoring advertisers for this type of promotion include home health and visiting nurse services, medical equipment sales and rental dealers, hardware stores and building supply retailers with grab bars, hand railings, special bathroom fixtures, wheelchair ramps, etc., insurance companies, financial advisors, home meal delivery programs, special “door-to-door” transportation services, whirlpool and spa retailers, contractors offering retrofit and remodeling services, lawn and handyman services, alarm and medical alert services, retirement communities with assisted living arrangements, pharmacies, grocery stores with home delivery services, etc.
3) Run the promotion throughout the month of November. Include stories and interviews on your local news segments about the growth of the home health care industry and services, the problems faced by disabled and aged citizens of your community, and the measures that are being implemented to address those problems.