Safe Driving During Celebrations

Unfortunately, it is also time for celebrating involving the combination of alcohol and driving. This is a good time for a promotion urging safe driving practices.

Celebrating Safely

Spring is cause for many celebrations, including proms and graduations. Unfortunately, it is also time for celebrating involving the combination of alcohol and driving. This is a good time for a promotion urging safe driving practices to make sure a celebration doesn’t turn tragic.

Directions:

1.) Sponsors in this type of promotion include any area retailers, tuxedo rental companies, restaurants, pubs, banquet facilities, civic organizations, local law enforcement departments, hospitals, taxi companies, hotel/motels, etc. Encourage special offers for designated drivers.

2.) This type of promotion is appropriate before any major celebrating event or holiday throughout the year. Keep it ready for use. Adjacent articles with facts and figures about the deadliness of drinking and driving would be helpful. Statistics can be found at www.3dmonth.org.

Alternative:

1.) This is a chance to attract some non-traditional advertisers to sponsor this type of promotion.

2.) Sponsors in this type of promotion include any area retailers, tuxedo rental companies, restaurants, pubs, banquet facilities, civic organizations, local law enforcement departments, hospitals, taxi companies, hotel/motels, etc. Include co-op where possible. Encourage special offers for designated drivers.

3.) Informative segments and interviews with local law enforcement officials during local news or talk programs may be a good approach to give weight and exposure to the promotion. Statistics can be found at www.3dmonth.org to include in your informational news segments .