Small newspapers have been adapting by holding tight with localized news and cutting overhead. In fact, new smaller independent newspapers are popping up randomly throughout North America.
Really solid analysis of the local news landscape. The 90-92% stat about readers seeking hyperlocal content makes perfect sense when national outlets just can't cover the granular stuff communities need. I worked briefly with a community paper and saw firsthand how trust levels were way higher than any digital aggregator could manage. The shift to digital with micro-targted advertising seems like the sweet spot, assuming production costs stay managable.
Really solid analysis of the local news landscape. The 90-92% stat about readers seeking hyperlocal content makes perfect sense when national outlets just can't cover the granular stuff communities need. I worked briefly with a community paper and saw firsthand how trust levels were way higher than any digital aggregator could manage. The shift to digital with micro-targted advertising seems like the sweet spot, assuming production costs stay managable.