Snowbound Adventures
Winter isn’t just a season — it’s an experience. Across ski resorts and snowy destinations, families, thrill-seekers, and leisure travelers flock to the slopes for skiing, snowboarding, tubing.
Winter Fun Feature
Introduction
Winter isn’t just a season — it’s an experience. Across ski resorts and snowy destinations, families, thrill-seekers, and leisure travelers flock to the slopes for skiing, snowboarding, tubing, and cozy après-ski evenings. Newspapers can capture this excitement by sponsoring a Winter Fun Challenge, blending editorial storytelling with advertiser promotions. This creates a seasonal showcase that entertains readers while driving business for local and national sponsors.
🏔️ Contest & Engagement Ideas
Photo & Story Contest: Invite readers to submit their best skiing, snowboarding, or winter resort photos and stories. Categories could include Best Downhill Run, Family Ski Adventure, Snowboard Trick Shot, and Winter Resort Experience.
Video Submissions: Encourage short clips of ski tricks or family fun on the slopes, shared via social media with a branded hashtag.
Grand Prize: A luxury ski weekend getaway, premium ski/snowboard equipment, or a full winter apparel package.
Judging Panel: Blend editorial staff with local ski instructors, resort reps, and even celebrity athletes for credibility and buzz.
Reader’s Choice Award: Online voting drives digital traffic and keeps readers engaged throughout the contest period.
🎿 Sponsorship Opportunities
Winter Equipment Retailers: Ski shops, snowboard brands, outdoor gear suppliers.
Resorts & Lodges: Ski resorts, winter cabins, luxury lodges offering getaway packages.
Apparel Brands: Jackets, boots, gloves, goggles, helmets — perfect for showcasing seasonal collections.
Local Businesses: Restaurants, cafés, breweries, and hot chocolate brands near ski areas.
Travel Partners: Airlines, bus lines, car rental companies promoting winter travel deals.
Insurance Companies: Ski trip coverage or travel insurance tie-ins.
Banks & Financial Services: Sponsoring “family vacation financing” or “travel rewards” promotions.
📰 Newspaper Coverage Strategy
Launch Spread: A full-page announcement with sponsor logos, contest details, and resort features.
Weekly Features: Skiing tips, resort spotlights, gear reviews, and advertiser promotions.
Winner Showcase: Dedicated section with photos of winners, their stories, and sponsor highlights.
Digital Extension: Social media reels of ski tricks, downloadable “Winter Fun Guide,” and interactive resort maps.
Evergreen Content: Recipes for après-ski meals, winter safety tips, and gear maintenance guides.
🎯 Why This Works
Seasonal Tie-In: Perfectly aligned with winter holidays, New Year, and family vacation planning.
Visual Appeal: Skiing and snowboarding photos create dynamic, eye-catching spreads.
Broader Advertiser Base: Resorts, gear brands, apparel, and travel companies expand beyond traditional sponsors.
Community Engagement: Reader voting and social media sharing extend reach beyond print.
Recurring Feature: Can become an annual “Winter Fun Challenge” that builds tradition and brand loyalty.
Example Editorial Angle
Imagine a Sunday feature titled “Snowbound Adventures: Families Take to the Slopes”. The article could highlight:
A local family’s ski trip story.
A spotlight on regional resorts offering special packages.
Gear reviews sponsored by local ski shops.
A sidebar with contest entry details and sponsor coupons.
This way, the story feels authentic and engaging, while advertisers are seamlessly integrated into the narrative.